Be seen and heard online

It's your turn to shine!

Do you want to make a difference in the world? Has your voice been squashed for way too long? Do you have a business, a blog or a cause you want to use to change the world, even in a small way?

You’re in the right place!

Hi, I’m Dorothy,

I work with you to achieve success in your online endeavours by being your one-stop-shop for all your digital business management. Whether you’re a blogger, a business owner or a would-be entrepreneur, I am determined to make your online success dreams a reality.

I won’t tell you what success means, because we all have our own definition of success. For some of us it will be determined by a particular lifestyle, for others it will be defined by traffic to our website and for others, it will be the number of sales you achieve via your website or the funds raised for your cause.

When we start our work together we will first work out what success means to you and then develop a strategy for getting you there.

What is success for me?

My vision is all about women’s voices being heard and women taking their rightful place on the world stage. Since, today, the world stage is very much online, this means that I gauge MY success by the online success of the women I work with.

In recent years, two of my clients were named in the Kidspot Voices Top 100 and I couldn’t have been prouder.

But not everyone wants to be online. Another one of my clients now runs regular workshops from her home on a topic she loves and recently she ran one for my networking group, whose members loved what she had to offer.

I also help women connect with each other through their passions, their hobbies, their causes, their business interests, their circumstances and their histories. I run local networking events, bringing together women entrepreneurs who want to connect and grow through their relationships with each other and I use social media including Facebook and my personal blog to connect with those who need to know that they’re not alone.

“Dorothy is a passionate advocate for women in business….”

My Background

This is my favourite photo of me.Dorothy Krajewski

Not very business-like, is it?

It’s a few years old, but I haven’t changed that much. I still don’t take myself very seriously and despite some very dark periods in my life, I always manage to find a silver lining.

Those dark periods helped me become who I am today and led me to launching my own business. They helped me see how important women’s voices are in the world and drove me to do something about getting those voices out there.

The most important things you need to know about me is that I’m an online tech geek, a coach, a trainer and a writer.

I’ve been into computers since the 80s and when the internet arrived in the 90s, I signed up straight away and built my very first website using HTML and, later, FrontPage.

The rest, as they say, is history.

Along the way, I gained 13 years of writing, project and change management experience. And then, I became a corporate trainer and facilitator for several years.

Because I had been writing since primary school and creating content throughout my career, it’s no wonder that I eventually discovered blogging in 2009. I immersed myself fully in the blogosphere, attending heaps of conferences, meet ups and workshops. Look, here is a photo of me with Eden, from Edenland.


Here is a video of me telling my story at the 2012 Digital Parents Conference.

That’s not a very flattering still shot, is it?

But, while going to conferences is tremendous fun and very educational, it isn’t really that fulfilling. After a while, I realised that while I learnt heaps about digital marketing, I wanted to apply it to more than just my blog, make a difference in the world and, ideally, make some money. So in 2012, I moved from Melbourne to Ballarat and finally embraced my inner entrepreneur.

Let’s have some fun!

Remarkably, all the stuff I’ve done in my life came together really neatly when I launched my business. Teaching people all the techy stuff I know, coaching them in how to use it and communicate in the online space, is a lot of fun and I don’t want to have a business that isn’t fun.

The core of my business is working with women like you, who are, or want to be, entrepreneurs, but struggle with getting started, particularly when it comes to all things online. I am in my element when I am teaching clients what I know about online technology and using my coaching skills to guide them in the development of their business, their content and their own success strategies.

If you don’t have the time, patience, confidence or interest in learning all the techy geeky stuff, then you need to talk to me, because, luckily, I do. I love this stuff! And I love helping women and teaching them what I can to make their business life easier.

Dorothy K - Business CoachI meet you where you’re at and provide you with a custom solution to your challenges. Sometimes I coach you to help you clarify your business goals, your passions and your reasons for being in business. Sometimes I build websites or teach you how to use WordPress, Mailchimp or social media. And, at other times, I create your online content – blog posts, articles, website copy or press releases.

What you can expect

This sometimes comes as a pleasant as a shock, but I am super clear and concise in my communication and get right to the point. I won’t beat around the bush and lead you on a march around the cherry tree (I think I just made that up). I say it as I see it and if that’s something you’re not comfortable with, than perhaps I am not the right coach for you. But if you like straight up communication, getting to the point quickly and getting your results fast, then we definitely should talk.

This goes for my work ethic, too. I do things fast. Super fast. Multi-tasking is a myth I never subscribed to, so I learnt to do tasks quickly. If you’re paying me by the hour, then you will get your money’s worth. I never charge you for the time it takes me to learn a new technology or application, just for doing the task. All my clients are surprised by just quickly I can get through their To Do lists and then ask them for more work. If you need that kind of work ethic, please get in touch.

What else?

When I’m not working in my business, I still write. I’m thrilled that some of my writing has been featured on Simply MulticulturalPlanning with KidsBeautifully Organised and How Dare She.

As well as running my business, I run a networking group for women entrepreneurs here in Ballarat. If you’re a local, come and check us out.

When I’m not being a techy geek, I hang out with my two sons and three cats. We like road trips, holidays and going out for coffee. Well, I’ve never tried to give coffee to the cats, or take them on holidays, but you get my drift.


If you want to know more about me, check out my personal blog, A blog of her own.

“Working with Dorothy gave me traction, accountability and momentum.”

Get in touch

I’d love to offer you a free Getting to Know You session to give you clarity about the issues that are currently stopping you from being the best YOU that you can be in your online venture. Use the form below to get in touch. I will get back to you within 24 hours.

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Professional Biography

Dorothy wears many hats, but her favourite one is that of a business coach. She has qualifications in Engineering, Adult Education, Small Business Management and Community Services. Next year, she is going back to university to study for a Master in Communication, to solidify everything she knows about online communication and digital media.

Her 15 year career in the Victorian Public Service included experience in the Departments of Education, Training, Labour, Employment and Justice, as well as the Office of Mining and Minerals and the Public Records Office. Her roles included project management, policy development, change management, group facilitation and planning.

While on Family Leave, Dorothy discovered blogging, which in turn led her to the world of digital marketing. Combining her many years’ experience in change management and group coaching with digital marketing, Dorothy started her coaching business in 2012 to help women entrepreneurs start and grow their own online endeavours.

Dorothy also has extensive administrative and technical experience gained throughout her career in the Public Service, as well as in several administrative jobs she took after returning to work from Family Leave. This makes her an excellent business manager for small business owners and entrepreneurs who want to get more  done in less time.

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