Hi, I’m Dorothy!


I will help you be be seen and heard on the internet so that you can make a difference in the world, either through your business, your blog or your cause.

I am an online business manager, which means that I will work with you to help you achieve success in your online endeavours. Whether you’re a blogger, a business owner or a would-be entrepreneur, I am determined to make your online success dreams a reality.

I won’t tell you what success means, because we all have our own definition of success. For some of us it will be determined by a particular lifestyle, for others it will be defined by traffic to our website and for others, it will be the number of sales you achieve via your website or the funds raised for your cause.

When we start our work together we will first work out what success means to you and then develop a strategy for getting you there.

To me, success means that women’s voices are heard and that women take their place on the world stage. Since, today, the world stage is very much online, this means that I gauge MY success by the online success of the women I work with.

In recent years, two of my clients were named in the Kidspot Voices 2015 Top 100 and I couldn’t have been prouder.

I also help women connect with each other through their passions, their hobbies, their causes, their business interests, their circumstances and their histories. I run local networking events, bringing together women entrepreneurs who want to connect and grow through their relationships with each other and I use social media including Facebook and my personal blog to connect with those who need to know that they’re not alone.

My Background

This is my favourite photo of me.Dorothy Krajewski

Not very business-like, is it?

It’s a few years old, but I haven’t changed that much. I still don’t take myself very seriously and despite some very dark periods in my life, I always manage to find a silver lining.

Those dark periods helped me become who I am today and led me to launching my own business. They helped me see how important women’s voices are in the world and drove me to do something about getting those voices out on the internet.

The most important things you need to know about me is that I’m an online tech geek, a facilitator, a trainer and a writer.

I’ve been into computers since the 80’s when I did Computer Science in Year 10. When studying for my Engineering degree, I learnt programming and bought my very first computer. I still remember dialing into the Uni via a phone line to use their programming software. And I used the very first version of Windows.

When the internet arrived in the 90s, I signed up straight away and built my very first website using HTML and, later, FrontPage.

The rest, as they say, is history.

Along the way, I gained heaps of writing, project management and continuous improvement experience. And then, I became a corporate trainer and facilitator.

I discovered blogging in 2008 and immersed myself fully in the blogosphere, attending heaps of conferences, meet ups and workshops. Look, here is a photo of me with Eden, from Edenland.



Here is a badge I earnt in 2011:

Kidpost Top 50 2011

And here is a video of me telling my story at the 2012 Digital Parents Conference.

That’s not a very flattering still shot, is it?

But, while going to conferences is tremendous fun, it isn’t really that fulfilling and after a while I realised that I really wanted to make a difference in the world and, ideally, make some money. So in 2012, I moved from Melbourne to Ballarat and finally embraced my inner entrepreneur.

Remarkably, all the stuff I’ve done in my life came together really neatly when I launched my business. Teaching people all the techy stuff I know, coaching them in how to use it and communicate in the online space is a lot of fun and I don’t want to have a business that isn’t fun.

The core of my business is working with women like you, who are, or want to be, entrepreneurs, but struggle with getting started, particularly when it comes to all things online. I am in my element when I am teaching clients what I know about online technology and using my coaching skills to guide them in the development of their business, their content and their own success strategies.

If you don’t have the time, patience, confidence or interest in learning all the techy geeky stuff, then you need to talk to me, because, luckily, I do. I love this stuff! And I love helping women and teaching them what I can to make their business life easier.

I meet each client where they’re at and provide them with a custom solution to their challenges. Sometimes I coach them to help them clarify their business goals, their passions and their reasons for being in business. Sometimes I build websites for them or teach them how to use WordPress, Mailchimp or social media. And, at other times, I coach them in creating their online content – blog posts, articles, website copy or press releases.

What you can also expect when working with me is that I am clear and concise in my communication and get right to the point. I won’t beat around the bush and lead you on a march around the cherry tree (I think I just made that up). I say it as I see it and if that’s something you’re not comfortable with, than perhaps I am not the right coach for you. But if you like straight up communication, getting to the point quickly and getting your results fast, then we definitely should talk.

This goes for my work ethic, too. I do things fast. Super fast. Multi-tasking is a myth I never subscribed to, so I learnt to do tasks quickly. If you’re paying me by the hour, then you will get your money’s worth. I never charge you for the time it takes me to learn an new technology or application, just for doing the task. All my clients are surprised by just quickly I can get through their To Do lists and then ask them for more work. If you need that kind of work ethic, please get in touch.

When I’m not working in my business, I still write. I’m thrilled that some of my writing has been featured on Simply MulticulturalPlanning with KidsBeautifully Organised and Kikki & Tea.

Here is me having more fun at a local blogger meet up.

Caz and Me

I know. I can’t keep away from meet ups and workshops.

As well as running my business, I run a networking group for women entrepreneurs here in Ballarat. If you’re a local, come and check us out.

When I’m not being a techy geek, I hang out with my two sons and three cats. We like road trips, holidays and going out for coffee. Well, I’ve never tried to give coffee to the cats, or take them on holidays, but you get my drift.


If you want to know more about me, check out my personal blog, A blog of her own.

Get in touch

I’d love to offer you a free Getting to Know You session to give you clarity about the issues that are currently stopping you from being the best YOU that you can be in your online venture. Use the form below to get in touch. I will get back to you within 24 hours.

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