How to keep calm and carry on during the COVID-19 pandemic
We are living in anxious timesWe are living in unprecedented times. At least in terms of our access to social media and the 24 hour news cycle. It is very hard to stay away from the news even in the interests of keeping our anxiety at bay. Most...
The number one mistake you’re making with your website
Are you a celebrity? Or a cat? Because if you're not, then I'll bet you're making this mistake with your website. If you prefer your content as video, here is one I prepared earlier: If you prefer to read, keep going. The number one mistake...
Content writing – my brilliant career
Learning content writing the hard wayHave you ever watched Yes, Minister! or Utopia? Well, they didn't exaggerate, working in government is exactly like that and while I can watch Yes, Minister and laugh, I find Utopia way too triggering.I honed my writing...
How to fall in love with your email marketing
The importance of email marketingRemember when I ended up in Facebook jail? It really showed me how reliant I'd become on social media to communicate with my clients. I swore that I'd get better at my email marketing, but, I hate to say it, my emails to my...
Why your VA is not just cheap labour
So what exactly does a VA do?Late last year I added VA services to my range of offerings, because people kept telling me I should and because I'd done a couple of jobs for people that qualified as such.For a long time, I resisted this because it seemed to me to...
The benefits of hiring a business coach early in your business journey
Do I really need a business coach? Do you believe that business coaches are only for those people who are already in business, know what they're doing and what they want to achieve? I used to. But of course, as the saying goes, back then, I didn't know what I didn't...
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How to turn a brain dump into an action plan [Step by step tutorial]
We've been talking about getting clear on your why and writing a business plan over the last couple of weeks. But what if your head is so full of swirling ideas that you can't see the forest for the trees and simply can't focus on the big picture questions that I...
Do I really need a business plan?
The short answer, which I found out to my own detriment over the years, is "Yes!". However, it doesn't have to follow the rules you probably inwardly groaned about when you saw the title of this post, nor is it something that you need to have done before you start any...
Why do you do what you and does it matter?
At a recent networking event, a question was asked "Is it important that you know your why? And to even have a why?" There were lots of opinions on this from the panel, from "Yes, duh, of course it's important," to "I'm not sure". When I coach my clients who are...
What about the quiet achievers?
When we hear about women who have overcome adversity, the examples we are given are entrepreneurs who are making 6 figure incomes, authors of best selling books and speakers who draw audiences in their thousands. They are the visible faces of what women can achieve...
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