Choosing your first business
The reason it took me three years of thinking, planning and learning to launch my business, wasn't because launching a business is difficult. In fact the entry barriers for new online businesses today have never been lower, especially if your business is service...
How to promote your business online without Facebook?
I have to admit that I've become very dependent on Facebook for all my online marketing. My work on SEO has fallen by the wayside, blog posts have been rare and I've done very little on my other social media channels. I convinced myself that I didn't need any of that,...
What I learnt during 36 hours in Facebook “jail”
I woke up on Friday morning to a message from Facebook, when I tried to login, that my account was showing signs of suspicious activity and that I had to upload a photo of my face to verify my identity. I did as I was told, but the next message made my blood run cold...
How to develop your own Facebook content strategy
A lot of clients come to me because they're concerned about "doing their business Facebook page wrong". After a little bit of conversation, it soon becomes clear that they're not really sure what this Facebook page is for and what it's meant to do. They often aren't...
There is no tougher job – When business meets baby
This is a guest post from my friend, Rachel Allan - marketing consultant, author and mum. Rachel has been balancing running her business, leading community groups and mothering her daughter, Sophie, for the last five and a half years - a feat I am in awe of. She has...
3 steps to connecting with your inner self
This is a transcript of a presentation I gave recently at a local Ballarat event. I wanted to share it with you as it represents a new direction for my business and this site. Please note that it includes affiliate links. So, I was in this support group for women who...
The horrible, awful P-word
This is a guest post by my friend and coach, Janette Dalgliesh, the Identity Shift Ninja. Janette created my Star Map for me, when we first began working together. I highly recommend this as a way of getting some clarity into who you really are. You know the one I...
Why connections are your lifeline and how to make them
Connection is one of my Core Desired Feelings. I didn't really understand this until I worked through Danielle LaPorte's "The Desire Map". But as soon as I did, I saw a common pattern in my life - the pain of not having friends, the exhilaration of having them, the...
Is your “woo woo” showing?
Have you come out as a "woo woo" believer? Do your friends and clients know that you practice "woo woo"? I have to admit that, personally, it's not something I disclose to too many people, mainly because it doesn't come up in conversation, but when it does, I do claim...
The day I realised I wasn’t a just copywriter
As much as I teach my clients about brainstorming blog topics and filling up their editorial calendar far in advance, for me, a lot of the time, blog posts come from a moment of inspiration. Such a moment came this morning when I saw the above challenge posted in a...
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