Content writing – my brilliant career

Content writing – my brilliant career

Business Advice Learning content writing the hard wayHave you ever watched Yes, Minister! or Utopia? Well, they didn’t exaggerate, working in government is exactly like that and while I can watch Yes, Minister and laugh, I find Utopia way too triggering.I honed...
How to fall in love with your email marketing

How to fall in love with your email marketing

The importance of email marketingRemember when I ended up in Facebook jail? It really showed me how reliant I’d become on social media to communicate with my clients. I swore that I’d get better at my email marketing, but, I hate to say it, my emails to my...
Why your VA is not just cheap labour

Why your VA is not just cheap labour

So what exactly does a VA do?Late last year I added VA services to my range of offerings, because people kept telling me I should and because I’d done a couple of jobs for people that qualified as such.For a long time, I resisted this because it seemed to me to...
Do I really need a business plan?

Do I really need a business plan?

The short answer, which I found out to my own detriment over the years, is “Yes!”. However, it doesn’t have to follow the rules you probably inwardly groaned about when you saw the title of this post, nor is it something that you need to have done...