Do I really need a business plan?

Do I really need a business plan?

The short answer, which I found out to my own detriment over the years, is “Yes!”. However, it doesn’t have to follow the rules you probably inwardly groaned about when you saw the title of this post, nor is it something that you need to have done...
Why do you do what you and does it matter?

Why do you do what you and does it matter?

At a recent networking event, a question was asked “Is it important that you know your why? And to even have a why?” There were lots of opinions on this from the panel, from “Yes, duh, of course it’s important,” to “I’m not...
Are you afraid of being heard?

Are you afraid of being heard?

Do you stop yourself from expressing an opinion on social media? Have you ever had an idea for a blog post, but didn’t write it because you thought it was too controversial? I know I have. And yet the entire premise for my business is helping women be seen and...
Choosing your first business

Choosing your first business

The reason it took me three years of thinking, planning and learning to launch my business, wasn’t because launching a business is difficult. In fact the entry barriers for new online businesses today have never been lower, especially if your business is service...
How to promote your business online without Facebook?

How to promote your business online without Facebook?

I have to admit that I’ve become very dependent on Facebook for all my online marketing. My work on SEO has fallen by the wayside, blog posts have been rare and I’ve done very little on my other social media channels. I convinced myself that I didn’t...