How to develop your own Facebook content strategy

How to develop your own Facebook content strategy

A lot of clients come to me because they’re concerned about “doing their business Facebook page wrong”. After a little bit of conversation, it soon becomes clear that they’re not really sure what this Facebook page is for and what it’s...
How to use Pinterest for Business

How to use Pinterest for Business

This is a guest post by Rachel Kinscher from Visionary What is Pinterest? Pinterest has become the first social media platform to break the barrier of 10 million users in the quickest time. Co-founder, Ben Siberman describes the platform as “an online pin board to...
7 tips for increasing the reach of your Facebook page

7 tips for increasing the reach of your Facebook page

This is a guest post by Victoria Rogers from Declutterbug versus Captain Stingypants. We all want to improve the reach and reader engagement on our Facebook pages. In order to do that we first need to be clear about two things:  the objective of our Facebook page and...
History of Social Media

History of Social Media

I love this Infographic from Copyblogger.  I know you will, too.  Who knew that Twitter is already six years old?  It seems like it burst onto the scene only yesterday. Looking at the dates, I realise that the World Wide Web was invented in the same year that I joined...
What to post on your Facebook page

What to post on your Facebook page

So you have a Facebook page for your business.  Now what?  What do you post on it? I already wrote about how to build your fan base, todayI want to focus on engaging with your audience. What exactly should you post to grab your fans’ attention and spread the...
8 Tips for Getting Started with Twitter

8 Tips for Getting Started with Twitter

I have to be honest – it took me probably a year, maybe more, to “get” Twitter. Even now, I have a love/hate relationship with it, but there is no denying that it is an invaluable tool for building relationships with your customers and growing your...