It doesn’t have to be perfect. It just has to be YOU.

It doesn’t have to be perfect. It just has to be YOU.

Do you agonise about every word in your website content? Are you determined to get it just right before you hit publish? There certainly are occasions when you want to get your copy perfect, such as when launching a major product or service and you have a whole...
How to become a published author in 30 minutes a day

How to become a published author in 30 minutes a day

Having credibility in your field or industry creates more leads for your business, attracts more visitors to your website and results in more paying customers. Many people believe that becoming a published author can significantly add to your credibility. So, more and...

Do you want to change the world?

  The last twelve months have been a process of trial and error for my business. Then, recently, I have cocooned myself like a caterpillar to mull over all I’ve learnt – what worked and what didn’t. Finally, the butterfly has emerged. I have...
Are you spending too much time creating your content?

Are you spending too much time creating your content?

Do you enjoy writing, or do you hate it with a passion? Do you have an irrational fear of the blank page, or screen? Do you put off content creation in favour of other, more enjoyable, or “important” activities? Does it take you ages to think of content...
What is copywriting?

What is copywriting?

Are you confused about what is “copywriting”? I was.  I was wondering if I knew how to do it, or if I had already been doing it with my work. Some people confuse “copywriting” with “copyright”. Copyright relates to the ownership of...