Digital Marketing and You
Are you a little bit left of centre? A little bit different? A little bit quirky?
Do you prefer to do things YOUR way, rather than follow where the hordes have been?
Are you comfortable being YOU, rather than trying to fit into someone else’s version of who you are meant to be?
I don’t believe that there is such a thing as “one-size-fits-all” when it comes to digital marketing. I believe that all advice is to be sifted through for the gems that apply just to YOU. I found this to be true when figuring out parenting and then found it again as I began my entrepreneurial journey. Some things work and some things don’t. When I received coaching tailored just for me, I got the most benefit and that’s what I offer YOU.
All my programs are about choices and exploration and figuring out what is right for you, my client.
I won’t tell you what online success looks and feels like. You are not a machine and you have your own ideas what success means to YOU.
I won’t offer you “blueprints” or “formulas”.
Instead, I WILL work with you to discover who you really are, why you are in business, who your tribe is and then develop strategies to build your business, engage with your tribe online and achieve your goals. I will provide you with accountability, if you need it, in relation to your goals and the action steps that we develop together.
I won’t tell you that you should do things one particular way. Instead I will challenge you to explore your inner motivations, your business purpose and your talents, so you can develop a plan of action that fits you and your online business.
Of course, when I’m training you in using WordPress, Mailchimp or Social Media, I will explain all the technical detail and tell you what each button does.
I won’t, however, tell you how to write the perfect blog post, what time of day to post to Facebook, or when is the best day to send your newsletters. These things are specific to each business and their audiences. While some experts will try and sell you reports on the “best times to post to social media”, you will find that these will be based on huge numbers, allowing for immense variation and your specific audience will be lost in that crowd. Some things you just have to figure out for yourself. If you want to know how – I can help.
You’re an adult, you are creative and you are smart. You just need that extra technical know-how to apply your smarts to your online business.
Dorothy is a passionate advocate for women in business and I know she has inspired me and many other women to follow their dreams and persist in starting and growing their own businesses. As a past client, I have recommended a number of people to Dorothy for online training and services as well as business mentoring services, and will continue to do so to see other women succeed in their chosen career path.Louise Jones
I offer topic specific training, as well as one-off mentoring sessions to deal with the immediate issues that are facing you right now. I can also help you take a long term view by working with you for 6 weekly sessions using the process described above. Alternatively, we can get more technical and work together on developing your Digital Marketing Strategy. Take your pick:
Tech BoostOne hour focussed session
- Social Media
- Creating your Opt-In
- Bust through your challenge
- Recording available
Digital Marketing StrategyLet's work it out together
- Clarify your business goals
- Identify your ideal client(s)
- Develop key messages for each client group
- Develop engagement strategies, specific to each group
- Develop an online marketing funnel for each client group
- Develop an SEO strategy for client communication
Mentoring SixpackTake the long term view
- 6 x 60 minute sessions
- Worksheets for each session
- New or existing business
- Get to know yourself
- Get to know your tribe
- Develop your business plan
- Identify and bust through your mindset blocks
- Be accountable for your action steps
- Recordings available
Or try one of my self-paced bloggy adventures.
Two 21 day challenges, where you receive a task each day to build a blog or business you love.