Gisela Pineiro asked me to redesign her Home Page using the Divi theme she was already using. She needed both new content and layout to showcase her talent and her services.
Gisela had already done the work in developing her brand voice, defining her ideal client and identifying her brand statements.
I designed the Home Page around the existing hero image, using the coral colour of Gisela’s top as the colour of the buttons for the whole site. I showcased her services using the Divi’s blurb modules which lead to Gisela’s three main offerings.
The vibrancy of Gisela’s art is the keystone of this Home Page and I used her knowledge of her ideal client to develop the content and lead the reader down the page, using calls to action throughout to motivate them to join the mailing list.