Goal Setting - Week 1

As much as I teach my clients about brainstorming blog topics and filling up their editorial calendar far in advance, for me, a lot of the time, blog posts come from a moment of inspiration.

Such a moment came this morning when I saw the above challenge posted in a blogging Facebook group I belong to.

I immediately thought of my defining moment and wanted to share it with you, as well as remind you of yours.

When I first started this business, I fancied myself as a copywriter. Except, as time went on, I wasn’t getting any copywriting jobs and the one I did get filled me with dread and made me want to stab my eyes out with a fork.

Clearly, I was not meant to be just a copywriter and as time goes on, I am realising that I’m not even a content creator. I love writing my own content, but when it comes to other people I’d rather teach and mentor them how to do it, than do it for them, unless it’s part of a bigger project.

But back to my story. While I was still pretending to be just a copywriter, I fell into some consulting work – teaching local businesses about social media and the online business world.

I set up some in-person workshops to mentor small groups of business owners and as soon as I stood up to use the whiteboard, I knew that THIS was what I meant to do.

I had trained and worked as a trainer for a few years in the public service and while full-on, all day training, day in, day out, is not my cup of tea, working with individuals and small groups fills me with joy and energises me.

One particular moment came when I saw one of my clients for a follow up session. She showed me how she had beautifully implemented every single bit of advice I provided her and my heart was near on full to bursting. I just loved the feeling of having been of use to someone, someone who truly wanted to learn, who saw the value in what I had to teach and who followed all my advice. I was lucky enough to meet a couple of such clients at that time and since then I’ve been on a search for more of them.

Pretty much right after that session I rewrote my website and began calling myself a coach. I got rid of my business name, came up with a new tag line and knew exactly who my ideal client was.

The most rewarding moments for me as a coach are those when a client “gets it” and then implements my advice. I quietly burst with pride every time that happens.

So my most memorable business achievement was teaching someone something, which reminded me that I love to teach and coach and turned my whole business on its head.

What about you? Have you had a defining moment that significantly changed the course of your business?