This is a guest post by Rachel Kinscher from Visionary
What is Pinterest?
Pinterest has become the first social media platform to break the barrier of 10 million users in the quickest time. Co-founder, Ben Siberman describes the platform as “an online pin board to organise and share what inspires you”.
Pinterest is easy to use compared to other social networks, is visually pleasing and the functionalities are simple to learn. It is this simplicity that makes it appealing to a wide audience.
The inspiration for the development of Pinterest was the idea of collecting things and the notion that people love to have collections (insects, books, stamps, clothes) and love to show those collections to other people. According to Siberman, Pinterest is about “pinning up things you are interested in and sharing it with the world”. He said the company wanted people to express their personality through their boards and discover new things to do, effectively getting people offline and experiencing new things, from recipes, craft and books to places to visit, movies to watch and things to do.
There are two things to take from this and to apply to your own Pinterest activity:
1. Pinterest is about expressing your personality.
2. It is about showing people new experiences, not selling to them.
This platform provides businesses and brands with the opportunity to tell their story and to create pull marketing strategies. By creating a profile and a following on Pinterest, and using the platform correctly, you are helping drive customers into your business by informing and engaging.
Benefits to business
As a business how do you utilise Pinterest to benefit you and create sales?
Let’s start first with some key facts about the users of Pinterest. According to data gathered by e-commerce analytics platform RJMetrics, Pinterest retains a remarkably high percentage of new users who go on to use the site at high rates and stay active on the site long after they’ve joined.
Significantly, for e-commerce, the average sale from Pinterest is $80 (compared to Facebook $40) and users are 69% more likely to purchase than from any other social media platform. (Source: Experian)
The positive statistics keep coming in regards to the adoption of the use of Pinterest as it slowly emerges as the next big social media for business.
The way that we do business is changing and Pinterest continues to add more features to meet the needs of business and also maximise SEO and sales creation opportunities.
If you are a user of Pinterest already, you will have noticed some changes with some pins. Rich Pins were introduced last year. For businesses that have products or services and take advantage of these pins they offer an amazing opportunity for promotion.
Rich Pins give the pinner an opportunity to add more data to the description which is searchable – and with 69% of users purchasing why wouldn’t you take advantage of this?
The basics of Pinterest is simple – you scan through your wall, you pin images to your boards that you find interesting, you follow like minded people, upload your own images (adding a source code).
That is how easy it is to start using Pinterest. Once you start, you will get hooked and you will want to discover how you can really use this platform to promote your business.
If you would like to know more about Pinterest request your free e-book from Visionary today.
Rachel brings 15 years experience to Visionary, spanning a wide range of industries and projects, having worked in Country Victoria, Melbourne and also Scotland. Rachel brings expertise to client projects in the areas of Integrated Marketing and Digital Strategy – including Social Media, branding and communication.