The last twelve months have been a process of trial and error for my business. Then, recently, I have cocooned myself like a caterpillar to mull over all I’ve learnt – what worked and what didn’t. Finally, the butterfly has emerged.
I have taken the bold step of combing my personal blog and business website. You will see new menu items up top leading you to my business offerings and I hope that those of you who, primarily, know me as a personal blogger, won’t mind. Not too much, anyway.
Over the past twelve months I have attempted to maintain these two sites separately, including a separate “business” blog. I failed big time. My “business” blog was sadly neglected as I struggled to find content I would be excited to write about.
The truth is that I’m not excited about copywriting or digital marketing in their own right. I have never studied either and do not consider myself “an expert” in them. I enjoy both copywriting and digital marketing in the context of running and growing a business, but I do not enjoy writing about them.
I read a lot and am like a sponge, absorbing every new scrap of information that I think my clients would need. But I prefer the personal approach.
I was very lucky last year to work with several local small businesses, coaching them in digital marketing. And I absolutely loved it! I loved the immediate feedback and personal interaction with real people.
As a corporate trainer in a previous life, I enjoyed the development of materials and courseware, as well as the occasional moment when my trainees “got” something, but found working with large groups exhausting. Working with individuals and micro groups is my best possible scenario, because I still get to design the sessions and then get that personal feedback when people “get” it.
One of my businesses over the last year has been Motivating Mum Ballarat. As a Motivating Mum Associate, I’ve been working with mums in business to help them build and grow their business as well as build relationships with others like themselves. It has been hugely rewarding and by the end of last year I knew that my business model had to change.
I also wanted to be authentic in the work I do with clients. I don’t want to be afraid to share the real me with them, as opposed to the “business me”. In fact, I am happiest when my personal and business lives are in sync, when there isn’t a hard and fast distinction between them and when they gently flow into each other. Splitting myself in two just doesn’t work for me.
So where to from here? My blog might change a little bit. It may be more focused on my clients – on the lessons I have learnt that I can pass onto them. It will hopefully be less self-indulgent. Or maybe not. I will see where this experiment leads me.
And my business?
I see myself as a coach, a connector and a supporter. I want to work with women entrepreneurs – I want to help them find their voice and use it to achieve their dreams. I want to show them that the obstacles we all face in our lives do not have to hinder us, but that they can fuel our dreams. If the bad stuff hadn’t happened to me, I wouldn’t be where I am today. I would not be brave.
So, if you’re a woman and you want to change the world, I will support you in doing so. Whether I do so through private coaching, copywriting, or digital marketing, seems rather immaterial, I just want to show you that each little bit you do to change the status quo matters and that we are all in this together. A whole lot of little changes will make a huge difference in the end.
Have a look at the services I offer in the menu above and make an appointment with me below. I can’t wait to talk to you!
So, tell me, do you want to change the world? What would you change?